Monday, April 16, 2007

Jingle Bells I

Update: Keeping in mind the current nostalgic mood, I have cued the Jungle book track in the 'Now Playing' Section. Njoy!!!


My good friend Kusum wrote a post that somehow touched me in a very strange but likeable way. She wrote about some advertisements from the time long gone and forgotten, to some extent. When there was only one channel, and later two channels. Good old Doordarshan. I thought of writing about a few advertisements... E&OE (bhool chook leni deni)

Yeh bechaara kaam ke bojh ka maara hai.
Inhe chahiya Hamdard ka taanic,CINKARA


Pehla pyaar, laaye jeevan mein bahar, pehla pyaar
Jab tan se chuve, nayi baatein kahe
Pehla pyaar
JAI soap
tan man mehake aise pehla pyar ho jaise


Raju tumhare daat to motiyon jaise chamak rahe hain(which became a oft-repeated line whenever someone beamed a smile)
Kyu na ho masterji, main dabur ka laal dant manjan jo istemaal karta hun
Daanto ki kare hifazat moti sa chamkaye
DABUR LAAL DANTMANJAN se mujhda khil-khil jaaye

Washing powder NIRMA, Washing powder NIRMA
doodh si safedi nirma se aaye
Raaangeeen kapda bhi khilkhil jaaye
sabki pasand nirma
Washing powder NIRMA, Washing powder NIRMA
NIRMA


which was follwed later with a similar sounding ad when they launced the washing soap

NIRMA NIRMA
iske jhaaaaaag ne jaadu kar diya
paani mein rehkar bhi yeh kam galey
dheero kapde dhoye aur zyada chale
sabki pasand nirma
Washing powder NIRMA, Detergent tikiya NIRMA
NIRMA

Asrani- Aye bhai Raam laxman bulb dena
Viju Khote - Aisa koi bulb nahi aata
Asrani- Kaise dukaandaar hain ji aap. duniya bhar mein mashhuur, badhiya quality se ban hua bahut hi badhiya bulb hain woh
Viju K- LAXMAN SYLVANIA BULB chahiye aapko
Asrani- Haan haan wohi, lekin ek nahin cheh.
Viju K- Cheh?
Asrani- poore ghar ke badal daalungaa


Another ad about ECE bulbs-
Wife- Bhool na jaana! ECE bulb laana
Parsi Bawa - aye dikro bhoolto nahi. ECE bulb laaujo
Bhoolbe na nee sho bulb ECE bulb.
Ba ba ba ba bulb
Zyada de ujala deeno-din chalne wala
ECE bulb ECE tube

Girl on hoarding - Suno suno ae babuji ting ting ting ting kapde kyu hain maile dhule"
Dilip tahil- "maile??? maine to laundry mein dhulwayen the"
girl - "to kya ..zara thehro..farak dekh lo"
VIMAL washing powder


Another favorite
tan tan tan tan tan , tan tan tan , tan tan tan tan tan tan tan
Tandurusti ki raksha karta hain lifebuoy
Lifebuoy hain jahaaaaaaan, tandurusti hain wahan
LIIIIIIIFEBUOY

Couldnt stand the yucky smell of this soap.

Shopkeeper - Oho Deepkia ji, lijiye aapka sab saamaan taiyaar hain
Deepika- (Who played the role of Sita in Ramayan) Yeh nahi woh
S- Lekin aap to woh hamesha mehngi wali tikiya..
D- Leti thi. magar jab wahi quality, wahi safedi, wahi jhaag kam daamo mein mile, to koi yeh kyu le.. woh na le
S- maan gaye
D - Kise
S - aapki paarkhi nazar n NIRMA SUPER. Dono ko
Aapki paarki nazar line we used to much during teenage years among friends... no prizes for guessing kya parakhte the :P


Lift out of order. A young takes the stairs and starts panting soon after. An old guy takes over
Saath saal ke boodhe ya saath saal ke jawan???
Inki rag rag mein josh aur tandurusti ka raaz
ZANDU ka KESARI jEEVAN

Rug rug mein taakat jagaye.. takat jo jeena sikhaye

And while I am at Zandu
ZANDU Balm ZANDU Balm
peeda haari balm
sardi sar dard peeda ko
pal mein door kare
ZANDU Baaaaaaaalm, ZANDU Balm


Match ka aakhri gend, aur yeh laga sixer....Natraj phir champion
Bonded Lead wali NATRAJ pencil


Bhojan ke baad Swad
Hajme ki goli Swad
Ayurvedic tatwo se bani
hain yeh goli Swad
Aha!! SWAD SWAD SWAD


Hawkins ki seeti baji, khushboo hi khushboo udi
Mazedaar, lazzatdar khana hai taiyaar, aji khana hai taiyaar!
Murg Musallam, Tomato Soup, Matar Pulao, Maa ki Daal, Kheer aur Dum Aloooooooo
Har vyanjan swadisht banaaye, minton mein jhatpat pakaaye
HAWKINS HAWKINS HAWKINS Pressure Cooker!

I still use a Hawkins pressure cooker, brought from India, albeit only for boiling rice, daal & potatoes. No kheer, murg mussalam, dumalu etc :(

Yaad aa gaya mujhko guzraa zamana
khushboo bheeni bheeni. zayaka suhana
INDANA


yeh jawan dil yeh pal
laut ke na aayengey kal
rahon pe apni chalo
jo jee mein aaye karo
MAAAAAAAZA MAAAAAAAZA

One of my favorite drinks.

Bade pahiyon ki hain badi baat PANTHER PANTHER
in raston pe barso ka saath
bade bade pahiye hain iske badi hain iski baat
kaise bhi mushkil ho raste nahi koi dar ki baat...
(then they show panther next to a tractor... hehehe)
dekha iske bade pahiyon ka kamaal, yahan tak bhi le aaye


Kya hua..???
Bachhi ro rahi thi...
Woodwards de de. Wohi to mein tumhe deti thi jab tum choti thi....
WOODWARDS GRIPE WATER


Masti jab chaye
Aur kuch samajh na aaye
CRAX CRAX ho jaye!!

Don't tell me you neevr wore those rings in your fingers and then took the whole finger in your mouth to eat the Crax.

Kharish khujli ya ho daad
RINGCUTTER ko rakhna yaad
RINGCUTTER RINGCUTTER
Jagsonpal ka RINGCUTTER


Jo OK sabun se nahaye
kamal sa khil jaaye
some guy, realising in the bath - "Sachmuch kaafi bada hain"
OK nahane ka bada sabun!!!

We used OK soap when I was small and Mom used to cut the soap into two parts and gave it to us. Each one use their own soap. My sis, Kusum, used to always have ask for the part with K in it and just to piss her off I too asked for it which lead to sveral fights. :D

So jaa meri jaan, na kar maa ko pareshan
chodd tu rona ,bechain hona
apne baap par kar ehsaan
abhi na karna doosre ki baat
pyar ko chahiye KOHINOOR ka bharosemand saath
(This one had Raja bundela)


(Wild horse galloping)
MASTI ne banaya humein marzi ka maalik
jeevan ki baag-dor hamare haath mein aa gayi


More later...

PS: A similar nostalgic post about Radio jingles.

24 comments:

arpana said...

goolllllddd!!!
chal ab gold le aa mere liye :p
dil khush kar diya bete ! sahi hain, bachpan ki woh pyaari yaadein taaza kar di, and many of these, esp the Cinkara one is yet used amongst ourselves

Sakshi said...

Took me back to those days.. Now I have jingles stuck in my head! Thank you!
The one that I still use is the "Hamdard ka tonic Sinkara" and "Bajaj bulbs"
Nice one, Lalit! Maaf kiya for not putting the travel one up ;)

Archana said...

Loved this post :-)!

Lalit Singh said...

@Arpz
Congrats!!
haan gold leke aaungaa... sona theek raat ke 2 baje versova beach pe pahuch jayegaa
I still use lotsa lines from these jingles.

@Sakshi
Travel blog will be up soon
till then keep humming those jingles

@Archana
Thx:)
long time
how have ya been?

Kusum Rohra said...

Oye boss kya badhiya list hai. Like you ordered me is linking this in the update section of my post.

D- Leti thi. magar jab wahi quality, wahi safedi, wahi jhaag kam daamo mein mile, to koi yeh kyu le.. woh na le

I so remember the tone of this dialogue. Heh heh.

I wonder where swad went from the market.

Chitrangada said...

:)

yaad aa gaya hamein gujra zamana :)

thanks wapas hamein doordarshan yug mein le jaane ke liye ..

:)

Anonymous said...

ahh nostalgia!!!

Check this out for some more DD days..
http://badmantalking.blogspot.com/2005/07/kuch-yaad-aaya.html

Lalit Singh said...

@Kusum
Thank you hain
and I will let u ahve the K wala half opf the OK soap if u insist :P

@Chitz
:) welcome

@Anon
That was a fantastic list boss
njoyed reading it

S - Currently a cynic said...

oh deepika ji, aayiye aayiye is my fav!
And jingles I used to like the VIP waala too -- Kal bhi aaj bhi aaj bhi kal bhi,...

~Lord Anshul said...

kya likha hai dost..wah !

magar tu woh wala bhool gaya..

"pyaar hua ikraar hua hai, pyaar se fir kyon darta hai dil"
deluxe nirodh

and

"lajjat lijjat, lajjat lijjat
sri mahila gramudyog ka lijjat papad
lijjaaat papad..eh he he eh he he"
and tht funny rabbit

lijjat papad

Sayesha said...

AWESOME AWESOME POST! :D

If I tell ya, I'll have to kill ya said...

OMG... this brought back all those chitrahaar memories man...shit sitting infront of neighbour's tv every fri night...ohhhh lalit...im soo missing home now....u shud read about my latest job hunt..

~ Deeps ~ said...

good collection.........i hope we can find some of them somewhere on youtube...........

Lalit Singh said...

@S - Currently a cynic
I rem those words and maybe a few more, lekin cant recollect the full ad

@Anshul
Thx
Koi nahi hero next post mein include kar lungaa with due credit

@Sayesha
Thx :)

@IF-I-Tell.....
Yeah chitrahaar, Rangoli, Saaptahiki and all those old telecasts.
Good luck with ur job hunt.

@Deeps
Yeah some of them are on Youtube but not all.

~Lord Anshul said...

youtube pe hai ?? sahi hai...

Ashutosh said...

Hilarious! And brings back memories...thanx for posting.

Anonymous said...

Awesome!!!
Do you also have the lifebuoy jingle?

Anonymous said...

hello everybody,
it is awesome collection...........
aur haan saari baatein tazaa kar di bachpan ki :) :) :)

aur haan ek aur.....

Padna likhna sikho, o mehnat karne walo
Padna likhna sikho, o bhook se ladne walo

Ah aah ih eeh ko pehchano, alif ko likhna sikho
Ka kha guh ghah ko apna hatiyaar banana sikho
Andhere se ujiyare tak paer badhana sikho

Padna likhna sikho, o mehnat karne walo
Padna likhna sikho, o bhook se ladne walo

Rahul said...

ye dher se kapde main kaise dhou
achchha sabun kaunsa lau
kapdo ko jo ujala banaye
mail bhagaye
chamak laye
mujhe koi batade

Dhantak ka double B sabun laiye

Anonymous said...

so many memorable jingle here.. cong. for remember that

Parthiv Patel said...
This comment has been removed by the author.
Parthiv Patel said...

Do you have Audio or Video for this jingle of Jai or Jay Soap ? I have looked everywhere but did not find it.

Pehla pyaar, laaye jeevan mein bahar, pehla pyaar
Jab tan se chuve, nayi baatein kahe
Pehla pyaar
JAI soap
tan man mehake aise pehla pyar ho jaise

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It really brought back some memories, actually it is inevitable not to be nostalgic when hearing this.

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